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Expert Insights, Knowledge and Tips for Lash & Brow Professionals.

LashJoy Wins NALA "Video Media Award"

I am so incredibly honoured to announce that my LashJoy Academy was crowned the winner of the “Video Media Award” for our commitment to lash education via our YouTube Channel at the 2019 International NALA...

LashJoy Makes NALA Top 5 Finalists In 3 Categories!

As I write this the 2019 National Association of Lash Artists (NALA) Industry Awards Gala and Conference are just 6 weeks away and we recently found out who made the Top 5 in each of the categories!Held...

Are Your "Cheap Prices" Helping Or Hurting Your Business?

One thing we’ve found over the years is if you try to compete solely on “price”, you’ll forever be trying to find new clients to replace the ones who left you for the next cheapest...

LashJoy Makes the AFR Fast 100 List!

From our humble beginnings in 2015 where we would process just a handful of orders a week, LashJoy has since become the preferred supplier for thousands of Lash Professionals from all over the world.It now

Are You Comparing Apples With Apples?

If you've had a chance to request and read over our beginners course information ,you might now be taking the time to compare what we offer with other courses on the market. Before you make your mind

Confessions of a #BeautyBoss Podcast

A while back I had the pleasure of being a guest on the "Confessions of a #BeautyBoss" Podcast with Angela Sanchez from Beauty Business Co, check out her Instagram here.It was a lot of fun, Angela is actually a...

Why Cat Eye Lash Styling Makes Most People Look 10 Years Older

Whilst it’s one of the most requested styles, a “cat eye” look where the longest extensions are applied to the outer edge is for most people unfortunately the least flattering style they can choose. The...

Why You Need to Stop Charging Refills by "Weeks"

Unfortunately there's always going to be clients who try to "test" your refill policy boundaries. Because of this it's super important to be very clear from the beginning what constitutes a refill and what doesn't.For...

3 Simple Aftercare Tips For Lash Lovers

You LOVE your extensions, you spend a considerable amount of your hard earned money on them every few weeks.. so it only makes sense to ensure you understand correct aftercare so they last as long

You Can't Steal Talent!

The other day I came across an Instagram profile (I won’t mention which one) that had not only stolen multiple images of mine but had also copied one of my business names almost exactly AND...

How To Get Your Lash Stylist To Apply More Lashes (For FREE!)

To our beautiful, lovely, loyal and amazing clients.. we love you and we love chatting with you, but too much chatting means less Lashes for you and that makes us both sad.

My Students Are My Brand

When I first began teaching women how to become expert Lash Stylists back in 2015 I obviously had no students to begin with, so students who chose to enrol in my training courses back then...

How To Properly Care For Your Eyelash Extensions

Attention all Lash Lovers!!  If you love your lash extensions & want them to last a long time then do yourself (and your Lash Stylist) a favour & use a SPECIALTY LASH CLEANSER EVERY DAY! Please don’t

An Important Message For All Girls In Business

Almost daily, my struggle and reason to get up each morning is to help fellow girls understand their self worth. This usually means an increase in the prices of the services that they offer. Why

The Real Reason You Shouldn't Overextend Lashes

Many years ago Lash Stylists did not have the variety of curls (or general lash knowledge) that we do today so “perceived length” was only ever achieved by adding length. These days with so many