About Us


Developed in 2015, the LashJoy Professional Beauty Group is a provider of the highest quality lash products, educational courses and business solutions to more than 12,000 lash professionals worldwide and growing.

Our Mission Statement

With a passion for artistry and technical expertise, we are a beauty solutions innovator. Our breadth of offer from products to services to education and support is unique in the industry and sets new standards in lash mastery. As industry professionals, we proudly enable our students, customers and clients to grow, create success and achieve their goals.

Above all else, we empower confidence.

Our Company Values

Inspiring | We see the potential. We enable independence and confidence, championing success through education and support.

Dynamic | We are energetic and proactive. Our "win at life" attitude fuels our passion to make it happen for ourselves, our customers, stylist and students.

Professionals | We will set new standards. We are the masters who train the professionals, always seeking to innovate and improve industry services.

LashJoy Quick Facts:

At LashJoy, We're Committed to Providing:

  • Quality Products | We're always sourcing new and exciting products and extensively test everything before it reaches our store.
  • Fast Shipping | Majority of our items are sent out express ensuring the quickest possible delivery times.
  • Stylist & Consumer Education | Whether it be our funny educational Instagram Memes, Blogs, or our award-winning YouTube Tutorials, lash education is a major focus for us.
  • Superior Customer Service - Prompt replies to all enquiries and a passion for going above and beyond for our customers whenever the opportunity presents itself.

 Joy Crossingham

About LashJoy Founder - Joy Crossingham

As the passionate owner of multiple thriving Eyelash Extension businesses, Joy Crossingham has certainly earned her reputation as not only one of the industry’s leading Lash Stylists, but also a highly respected Lash Educator and all round "lashpreneur".

Hi, I'm Joy Crossingham!

My lashing career began back in 2008 as a solo stylist operating from home combined with mobile services that saw me driving all over the city of Brisbane charging $50 for full sets and $35 for refills.

Thankfully, it didn't take me long to realise my worth and charge accordingly for my ability which allowed me to attract the right clients that would enable me to grow my business.

After many years of hard work I'm proud to be able to say that "me" has become "we" and I now lead a highly skilled team working across multiple lash businesses who share my same passion for this amazing industry.

Over the years I've won numerous local and international awards for my lash work, spoken at countless conferences, my Academy was crowned the 2019 ABIA "Educator of the Year" and my little lash business was also officially recognised as one of the Top 100 Fastest Growing Companies in all of Australia, to name just a few achievements.

That being said, my greatest satisfaction comes from helping others become highly skilled lash professionals by building a successful lash business that gives them both financial independence and also fulfillment.

If we all have a superpower, I'd say mine is the ability to get amazing results out of others which has led me to facilitate more than 250 training workshops across the globe, teaching over 1,200 students and creating more award winning Lash Stylists than any other educator in Australia.

A Message From Joy:

"The idea to create my own line of products came about after I realised that not all lash products were created equal and there was a lot of inconsistency between the Lash Suppliers operating at that time. I really disliked the fact that my business and reputation was so heavily reliant upon these products that would sometimes be great and other times be barely usable. I knew that if I was frustrated by this there must be so many other professional Lash Stylists around the world feeling the exact same way I was feeling, so it was time to do something about it! Not only this, but with my Training Academy doing so well I really needed to make certain that my students had access to the highest quality eyelash extension products that would enable them to build their own successful lash businesses. By creating LashJoy it has enabled me to produce lash products that are of consistent high quality and that match the skill and expertise of even the most talented Lash Stylist so that they will never feel let down by their products. Since introducing LashJoy products to our salon we have seen a huge improvement in the overall business from quality of application to client satisfaction and I am confident that those that switch to LashJoy will also see a noticeable improvement in their businesses." - Joy Crossingham

The Future of LashJoy

At LashJoy, our deep passion for the eyelash extension industry see's us spend countless hours upon hours researching, buying and testing eyelash extension products from all over the world. You could say our passion borderlines obsession but we are 100% okay with that!

So, you can be assured that if a product makes its way to our LashJoy Store it's only because it has being extensively tested by us in our own salons and it meets our ridiculously high standards. In fact, many of the products we test never make it to our store because they simply don't make the grade, and if we wouldn't use the products ourselves we'd never feel comfortable offering them to you. 

Our Promise at LashJoy is Simple

To provide our customers with the highest quality eyelash extension products, ultra fast shipping, exceptional customer service and expert advice.

With this in mind we are super excited for what the future holds and will continue to be the brand that is Trusted By Lash Professionals Worldwide.