What do potential customers really think when they see your services priced cheaper than your competitors?

In your mind you might think that they're seeing "value", and for some this may be true, but from our experience what they're more often thinking is "they must not be very good if they're that cheap".😧

Put yourself in the same situation and think how you react when you see something that is priced lower than what it should be worth?

Clients at our Brisbane Lashes salon (www.brisbanelashes.com) for example would much prefer things like priority booking times, refill upgrades from Classic to Hybrid, to a discount off their appointment.

The other downside we find when you continually offer cheap pricing or specials is that the clients you attract are typically not always the most loyal and are more inclined to drop you for the next salon who's offering a cheaper deal next month or drop off all together because Lashes are a luxury not a necessity. 😔

Our advice for attracting, and more importantly keeping customers is to think of ways you can provide value to your clients without simply lowering the price.

Is it champagne or tea on arrival? A 5 minute head massage at the end of the appointment? A moisturising lip treatment? Free car parking? There are so many things you can offer that have a high perceived value to your client, however have only a small cost to you and you can keep your prices high.

Remember, offering real value rarely means being the cheapest. 💡💯 |