Everyone Claims They Have the “Best Quality”

What Quality Really Means at LashJoy

Everyone says they have the best “quality”.

But that word gets thrown around so often it’s almost lost its meaning.

So I want to be very clear about what quality actually means to me, and to LashJoy.

Quality isn’t a marketing claim. It’s what happens when a product performs the same way, day after day, across real clients, real environments, and real appointments.

That definition comes from experience. From lashing since 2008. From running a busy salon and an academy. From testing products the same way you use them — under pressure, with real clients, where results actually matter.

Quality Is Proven Over Time, Not on Launch Day

How long we test a product depends entirely on what it is.

Some tools, like tweezers, can be assessed fairly quickly. Give me a week of daily use and I’ll know if they’re aligned properly, balanced well, and comfortable to work with.

Other products take much longer.

Lash trays, for example, need time. It’s not just about the fibre or the curl. It’s about how easily lashes come off the tape, whether the curl is true to chart, whether the diameter is actually what it claims to be, and how the lashes behave over time, not just on application day.

We’ve tested lash trays from some of the biggest brands in the industry using measuring devices to check diameter accuracy against their labels and curl charts. What we found was honestly concerning. “0.15” lashes that were closer to 0.10. CC curls that were barely a C.

These details might sound small, but they matter. They affect results, consistency, and how much control an artist actually has during a set.

For products like glues, testing can take months. In our salon, that can mean seeing results across 1,000+ client appointments before we’re comfortable making a decision.

We need to see how a product performs at refills. How retention compares to what clients normally experience. How stable it remains over time. One good set doesn’t mean much if it doesn’t hold up consistently.

Why We Test in Real Salons (Not Just in Theory)

A good example of this is our Speed 0.3 Second Lash Glue.

Before it was ever added to the LashJoy adhesive collection, we tested it in-house at Brisbane Lashes for a full year. That meant using it across thousands of real client appointments, in real salon conditions, and tracking how it performed over time.

We’re pedantic in our salon. Every appointment includes before-and-after photos and detailed client notes. Some might call it overkill, but that level of detail is how we know what actually works — and what doesn’t.

We also compare new products against our existing benchmarks.

Adhesives like Aquila and Azure are OGs. Tens of thousands sold worldwide. Trusted daily by artists. So if a new glue is going to sit alongside them, it has to be a genuine 10/10. Not “good enough”. Not “close”. It has to earn its place.

This is one of the reasons our products really are high quality — because we know. We don’t guess. We use them every single day in our salon, which has been operating since 2008, and in our academy. Our livelihood depends on these products working properly.

The Standards Every LashJoy Product Must Meet

Every product we stock has to pass the same non-negotiable standards.

If I wouldn’t personally use it in my own salon, it doesn’t belong on our site.
If it doesn’t perform consistently, it doesn’t stay.
If it compromises the health or safety of a client’s natural lashes, we won’t touch it — no matter how popular it is.
And if a manufacturer cuts corners even once, we don’t continue working with them.

That’s how products earn the LashJoy name.

We’ve only ever had to remove one product after launch. A new fibre lash tray that was excellent in almost every way, except for one issue. On some trays, the tape was overly sticky, making it a nightmare to work with.

To their credit, the manufacturer listened and replaced the entire order of over 5,000 trays. That response mattered.

How a supplier handles a problem tells you everything about whether they’re someone you want to work with long term.

Consistency Isn’t Just About the Product — It’s About the Manufacturer

Product inconsistency is one of the fastest ways something gets rejected here.

What many manufacturers don’t realise is how small changes can have a massive impact on the end user. A different glue nozzle. A new tape backing. A minor tweak in materials.

We’ve lived this.

In one case, a manufacturer changed the nozzle on our Azure glue bottles without consulting us. The new nozzle didn’t seal properly after opening, which meant bottles were exposed to air and became thick and stringy within a week. Completely unusable.

As soon as we became aware, we replaced hundreds of bottles free of charge and fixed the issue. But it reinforced an important rule.

Nothing gets changed without our approval. Ever.

We judge manufacturers just as much as we judge products. How they communicate. How they respond when something goes wrong. Whether they take responsibility or make excuses.

Mistakes happen — that’s reality. But if I sense deliberate corner-cutting, over-promising, or a lack of accountability, there’s no second chance.

Lash Health Comes Before Trends. Always.

Some products concern me more than others.

So-called “sensitive” lash glues are a big one, which is why I’ve never stocked any.

Despite the marketing, they still rely on cyanoacrylate as the bonding ingredient. Reducing the percentage doesn’t remove the risk, especially for clients who have already experienced an allergic reaction. In fact, repeated exposure often makes reactions worse over time.

There’s also a professional responsibility here.

As artists, it’s our job to say no when we know a client is putting themselves at risk. Lashes are great — but you only get one set of eyes, and your reputation should always matter more than a booking.

LED curing adhesives are different. They polymerise using a light-activated chemical reaction rather than relying solely on moisture in the air, which changes how and when the adhesive cures. That difference is real.

However, they’re still relatively new, and there isn’t enough independent, long-term research yet to confidently say they’re risk-free. It’s also worth noting that most claims about their safety come from the people selling them.

For me, lash health always comes first. Trends can wait.

Ethics and Boundaries Matter

There are lines I won’t cross.

I won’t stock a product if it’s made in a factory that supports child labour. I’ve walked through factories where children as young as five were working on lash trays while managers proudly talked about production volume and big-name clients. Those visits ended the moment I could leave.

I don’t care how popular a product is if it’s unsafe or damaging. Keep it.

And a product has to prove itself by being consistent and timeless. I’m not interested in fleeting trends that leave artists stuck with unusable stock. I learned that lesson the hard way during the “magnetic lashes” phase — I binned around 20,000 pairs and lost a lot of money.

It happens. You learn. You do better.

Why This Matters for You as an Artist

All of this exists for one reason.

So you don’t have to gamble.

So you don’t have to trial ten products to find one that works.
So you can trust that what you’re using has been tested properly, over time, in real salon conditions.
So you can focus on your clients, your work, and your results.

It also means this.

If something ever isn’t right, we’ll fix it. Properly.

We’re obsessive about customer care because we know what it’s like to rely on these products every day. If there’s an issue, we take responsibility, act quickly, and make it right. That commitment is just as important to us as the products themselves.

LashJoy isn’t for everyone.

But if consistency, safety, accountability, and long-term performance matter to you, you’re in the right place.