eBook | Master the Art of Attracting & Retaining Clients

You don’t need more clients.
You need the right ones.

The ones who respect your time.
Rebook without chasing.
Value your work.

And make your days easier instead of harder.

Mastering the Art of Attracting and Retaining Clients is written for lash artists who are tired of feeling busy but stuck. Artists who know their work is good, but their bookings, boundaries, or income don’t reflect it yet.

Joy Crossingham, founder of Brisbane Lashes and LashJoy, has been exactly where you are. She started in 2008 as a mobile lash artist charging $50 a set. Today, she runs multi 7 figure lash empire consisting of a high-volume salon and a global lash brand built on one thing most artists never learn:

How to attract clients who fit your business, instead of fighting the ones who don’t.

This book is not about posting more, discounting harder, or copying what’s trending.

It’s about building a lash business that works with you, not against you.

Joy shows you how to:

• Position yourself so the right clients recognise you
• Set prices that protect your time and energy
• Design services clients actually understand
• Build trust before a client ever messages you
• Turn bookings into long-term, loyal relationships

Whether you’re new or established, if you want a business that feels professional, sustainable, and genuinely rewarding, this book was written for you.

This book is for lash artists who:

• Are fully booked but still stressed or underpaid
• Are attracting clients who push boundaries or price shop
• Want more consistency, better clients, and less emotional labour
• Care about their craft and want a business that can last

Nothing in this book is theory.

It’s the exact same system Joy built her own businesses on, laid out so you can apply it to yours.

Inside, you’ll learn how to:

• Attract better clients on purpose
  So you stop dealing with late cancellations, no-shows, and price shoppers.
  
• Position yourself clearly
  So the right people lean in and the wrong ones quietly move on.
  
• Price and structure your services properly
  So your income reflects your skill and your capacity.
  
• Build trust before clients ever book
  Through proof, presentation, and professionalism that speaks for you.
  
• Turn first-time bookings into loyal regulars
  Without discounts, chasing, or over-giving.
  
• Set boundaries that protect your energy
  Without feeling awkward or guilty.