eBook | Master the Art of Attracting & Retaining Clients

You don’t need more clients.
You need the right ones.

Clients who value your work, respect your time and policies, rebook without chasing, and happily refer you to others. Clients who make your business feel stable instead of stressful.

Mastering the Art of Attracting and Retaining Clients is written for lash artists who know their work is good, but no matter what they try, can’t seem to build a loyal clientele.

You’ve tried being everywhere. Posting more. Discounts. Marketplace. Business cards. Creating content that gets views but no bookings. You stay busy, but consistency and loyalty never quite land.

The problem usually isn’t your work.
It’s that no one ever taught you how clients actually choose a lash artist.

Why this book exists

Joy Crossingham, founder of Brisbane Lashes and LashJoy, has lived this from the ground up. She started in 2008 as a mobile lash artist charging $50 a set. No plan. No systems. Just trial, error, and figuring it out the hard way.

Today, she runs a multi seven-figure lash business built on repeat clients, waitlists, and long-term loyalty. Not theory. Not trends. Proven systems shaped by tens of thousands of real appointments over nearly two decades.

This book focuses on the things that actually move the needle. What actually works in real life, not just in theory.

If you’re tired of doing “everything” and still not building a loyal client base, this book will show you what needs to change.

Whether you’re new or established, this book was written for lash artists who know their work is good, but still can’t build a loyal, consistent client base.

It’s for artists who:

• Are constantly attracting new clients instead of repeat ones
• Feel like they’re always starting from scratch each month
• Get bookings, but struggle with rebooks and referrals
• Have tried everything and still don’t understand why clients don’t stick
• Want clients who respect their time, policies, and prices

Inside, you’ll learn how to:

• Attract better clients on purpose
  So you stop dealing with late cancellations, no-shows, and price shoppers.
  
• Position yourself clearly
  So the right people lean in and the wrong ones quietly move on.
  
• Price and structure your services properly
  So your income reflects your skill and your capacity.
  
• Build trust before clients ever book
  Through proof, presentation, and professionalism that speaks for you.
  
• Turn first-time bookings into loyal regulars
  Without discounts, chasing, or over-giving.
  
• Set boundaries that protect your energy
  Without feeling awkward or guilty.

FYI - this eBook is not about:

• Posting more on social media
• Offering discounts to get attention
• Letterbox drops or business cards everywhere
• Being “everywhere” and hoping something sticks
• Creating content that gets views but zero bookings